Do you like the ANIMATED CHARACTERS here created for a Beirut Client? I do. They were designed for a new Cereal publicity launch, rendered in 2D format. The blitz includes packaging, visual identity, press and TVCs.

This sets me thinking. One of the greatest misconceptions about modern movies is that visual effects are generated by computers. Nothing could be further from the truth.

Human inventiveness is the most important ingredient and it will always be.

Computers offer amazing new possibilities, but the underlying challenges of movie illusions are the same today as were 50 years ago, when the industry was young. People, not machines, drive the craft of visual effects.

ANIMATION is one of the oldest techniques in cinema. For every second that a cartoon character cavorts on screen, the movement is broken down into 24 separate moments, frozen on flat acetate art sheets.

Then the sheets are bundled up and photographed by a movie camera that shoots only one frame at a time.

A visually spectacular ANIMATION film would require painstaking brilliant conceptualization and is a slow, expensive, complex and highly skilled process.

And kudos to the ANIMATION experts, for they must really work with soul, dedication and passion to create wonderful entertainment that will always keep us mesmerized, and longing for more.